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 1961-4 Lecturer in Aesthetics at the University of Torino, Facoltà di Lettere e Filosofia and at the Politecnico of Milano, Facoltà di Architettura.
1966-69: Associate Professor of Visual Communication, Facoltà di Architettura, University of Firenze.
1969-71 Associate Professor of Semiotics, Facoltà di Architettura, Politecnico di Milano.
1969 Visiting Professor: New York University
1971-75 Associated Professor of Semiotics, Facoltà di Lettere e Filosofia, University of Bologna.
1972 Visiting Professor Northwestern University
1975 -. Full Professor of Semiotics, University of Bologna.
1975 Visiting Professor UC-San Diego
1976 Visiting Professor New York University
1976-77, 1980-83: Director of the Istituto di Discipline della Comunicazione e dello Spettacolo, University
of Bologna.
1977 Visiting Professor Yale University
1978 Visiting Professor Columbia University
1980 Visiting Professor Yale University
1981 Visiting Professor Yale University
1983/88 Director of the Istituto di Discipline della Comunicazione, University of Bologna.
1984 Visiting Professor Columbia University
1985 - Doctor Honoris Causa, Katholieke Universiteit Leuven, Belgium.
1986 - Doctor Honoris Causa, Odense University, Denmark.
1986/02 Director of the PhD Program in Semiotics, University of Bologna.
1987 - Doctor Honoris Causa, Loyola University, Chicago.
1987 - Doctor Honoris Causa, State University of New York.
1987 - Doctor Honoris Causa, Royal College of Arts, London.
1988 - Doctor Honoris Causa, Brown University.
1989 -... President of the International Center for Semiotic and Cognitive studies, University of San Marino.
1989-95 Member of the CSEO (Executive Scientific Committee) of the University of San Marino
1989 - Doctor Honoris Causa, Université de Paris, Sorbonne Nouvelle.
1989 - Doctor Honoris Causa, Université de Liège.
1990 - Doctor Honoris Causa, Sofia University, Sofia, Bulgaria.
1990 - Doctor Honoris Causa, University of Glasgow.
1990 - Doctor Honoris Causa, Unversidad Complutense de Madrid.
1990 Tanner Lecturer, Cambridge University.
1992 - Doctor Honoris Causa, University of Kent at Canterbury.
1992/93 Professeur étranger, Collège de France, Paris.
1992/93 Norton Lecturer, Harvard University.
1993-98: Chair of Corso di Laurea in Scienze della Comunicazione, University of Bologna.
1993 - Doctor Honoris Causa, Indiana University.
1994 - Doctor Honoris Causa, University of Tel Aviv.
1994 - Doctor Honoris Causa, University of Buenos Aires.
1995 - Doctor Honoris Causa, University of Athens.
1995 - Doctor Honoris Causa, Laurentian University at Sudbury, Ontario.
1996 - Doctor Honoris Causa, Academy of Fine Arts, Warsaw.
1996 - Doctor Honoris Causa, University of Tartu, Estonia.
1996 Professeur étranger, Ecole Normale Superieure, Paris
1996 Visiting Fellow of The Italian Academy, Columbia University, New York.
1997 - Doctor Honoris Causa, Institut d'études politiques de Grenoble.
1997 - Doctor Honoris Causa, Universidad de Castilla-La Mancha.
1998 - Doctor Honoris Causa, Lomonosov University of Moscow.
1998 - Doctor Honoris Causa, Freie Universität, Berlin
1998 Goggio Lecturer, University of Toronto.
1999 - President of the Scuola Superiore di Studi Umanistici, University of Bologna.
2000 - Doctor Honoris Causa, Université du Québec à Montréal, Quebec.
2002 Weidenfeld Lecturer, Oxford University
2002 - President of the Istituto Italiano di Scienze Umane
2002 - Doctor Honoris Causa, Hebrew University, Jerusalem.
2002 - Doctor Honoris Causa, University of Siena, Siena.
2007 - Doctor Honoris Causa, University of Ljubljana, Ljubljana, Slovenia.
2008 - Doctor Honoris Causa, Uppsala University, Uppsala, Sweden.
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